Summary Recap on the RealShare Conference – March 5, 2009

By Randolph T. Mason, CCIM, SIOR

I just returned from an intense educational and networking day in Los Angeles, California at the Real Share Conference. Since I had never been to this conference before, I wasn’t sure what to expect and I was pleasantly surprised. I met many past contacts who I haven’t seen in years and developed new relationships. I met bankers, presidents of companies, industry experts and public relations individuals. When I first arrived, I was introduced to by the Hoyt Organization. This turned out to be a lot of fun as GlobeSt created a video interview of me, which will be posted on the Internet.

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The discussion panels were extremely interesting. They included many topics such as how to adapt to changing demands in the market and also a detailed office market update. Although I knew this to be fundamentally true, the speakers pounded in to us that now is not the time to get away from our core business. We should work in disciplines in which we are strong and we should cultivate our prior personal relationships that we have acquired. The speakers also emphasized the importance of continuing on the path of education during challenging times. Our Lee & Associates founder, Bill Lee shared an interesting thought. He talked about making sure we have a vision of where we want to be and to continue to become experts by educating ourselves and doing things we have not done before.

During these challenging times, we must focus on meeting people and getting to know them. No doubt they will have questions about their commercial real estate situations and we will be right there to lend a helping hand.

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